Mad Packaging was founded in 2018 to help retailers and brand owners navigate the complex and rapidly evolving world of retail packaging. We believe that with the right strategic guidance and technical expertise, every business can deliver packaging that is sustainable, compliant, and commercially effective.

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Since our beginnings as an independent consultancy, we’ve grown to support clients across the UK and beyond — providing expert support in packaging strategy, specification development, compliance, data management, and design.

 

We’re passionate about the impact we create — helping businesses reduce environmental footprints, improve packaging performance, and strengthen the connection between creative design and technical delivery. We’re equally proud of the value we bring to our partners by enhancing operational efficiency, ensuring compliance, and building long-term resilience within their packaging supply chains.