PROCESS
Mad Packaging’s 5-stage model for retail packaging optimisation offers a structured approach to assessing, improving, and maintaining a retailer’s packaging strategy.
Stage 1.
HEALTH CHECK
Assess & Diagnose:
A comprehensive audit of the retailer’s packaging portfolio, supply chain, and sustainability impact. This stage identifies inefficiencies, cost-saving opportunities, compliance gaps, and areas for improvement.
Stage 2.
CONSULT
PLANNING
Strategise & Recommend:
Detailed analysis of the findings from the Health Check, followed by tailored recommendations. This includes defining sustainability goals, material choices, structural improvements, and cost optimisations aligned with brand values and regulatory requirements.
Stage 3.
ACTION SURGERY
Implement & Optimise:
Execution of the agreed strategies, working closely with suppliers, designers, and manufacturers. This involves material trials, redesign initiatives, process improvements, and integration of sustainable alternatives to ensure the best performance and cost efficiency.
Stage 4.
DELIVERY WELLNESS
Review & Validate:
Post-implementation review to ensure new packaging solutions meet performance, sustainability, and cost targets. Testing, supplier compliance checks, and stakeholder feedback are gathered to validate success and refine strategies.
Stage 5.
CONTINUOUS SUPPORT
Monitor & Evolve:
Ongoing partnership to keep packaging strategies aligned with evolving regulations, market trends, and sustainability advancements. This includes periodic reviews, supplier engagement, and proactive innovation to future-proof packaging solutions.