Last week, the Mad Packaging team attended Packaging Innovations & Empack 2026 at the National Exhibition Centre. This event is a key moment in the UK packaging calendar, offering a chance to pause from daily project work and reconnect with the broader packaging community. While new products and materials always attract attention, this year’s most valuable takeaways came from conversations. Reconnecting with long-time industry partners, meeting new suppliers, and exploring em

Choosing the right packaging consultant can transform your retail or brand packaging strategy. We understand the challenges you face in balancing sustainability, compliance, and cost-efficiency. That’s why we recommend partnering with a specialist who delivers clear, practical solutions. Mad Packaging Ltd stands out as a trusted expert in packaging consultancy services, guiding businesses through the complexities of non-food retail packaging. DELIVERING EXPERT PACKAGING CONSU

The rise of omnichannel retail has transformed how consumers shop, blending online and in-store experiences seamlessly. Packaging plays a crucial role in this shift, acting as the bridge between brand promise and customer satisfaction across e-commerce, retail, and returns. Yet, retailers face a tough challenge: how to design packaging that feels premium and convenient while meeting the practical demands of shipping, especially during sensitive times like the holiday season.

The product packaging industry is on the brink of significant change as we move into 2026. New regulations, shifting consumer expectations, and technological advances are reshaping how companies design, produce, and deliver packaging. This post explores the key forces driving this transformation, focusing on environmental regulations, sustainability efforts, supply chain challenges, and innovations that enhance the consumer experience.

Retail technology is evolving rapidly, and one of the most significant changes is the shift from traditional linear barcodes to 2D QR codes. This change is not just about scanning convenience; it opens up new possibilities for both retailers and consumers by providing access to much richer information. From sustainability credentials to recyclability labelling and beyond, 2D QR codes offer clear benefits that enhance product transparency and consumer engagement. 2D QR code on

The European Union’s decision to delay the rollout of the European Union Deforestation Regulation (EUDR) until late 2026 or 2027 has sent ripples through industries reliant on global supply chains. This delay offers both challenges and opportunities, especially for retailers and manufacturers focused on product packaging. Understanding the real-world impact of this postponement and preparing strategically can help businesses stay ahead of the curve and align with future regul

Navigating the world of non-food retail packaging demands precision, innovation, and compliance. Partnering with the right packaging services provider can transform your brand’s shelf presence and operational efficiency. Mad Packaging delivers on these fronts, offering tailored solutions that meet the evolving needs of retailers and brand owners. Our approach combines sustainability, compliance, and commercial efficiency, making us a strategic ally in packaging. UNDERSTANDING

Retailers face a constant challenge: how to stand out on crowded shelves and connect with customers in meaningful ways. Packaging design plays a crucial role in this effort. It is often the first point of contact between a product and a shopper, shaping perceptions and influencing purchase decisions. When packaging aligns with a clear brand proposition, it can elevate a retailer’s presence, build loyalty, and drive sales. This post explores how retailers can use packaging des

Navigating the complex landscape of UK compliance requirements demands clarity, precision, and strategic planning. Retailers and brand owners face evolving regulations that impact packaging, labelling, safety, and environmental standards. Understanding these requirements ensures legal adherence, protects brand reputation, and drives sustainable business growth. UNDERSTANDING UK COMPLIANCE REQUIREMENTS UK compliance requirements cover a broad spectrum of laws and standards. Th

Packaging plays a crucial role in retail and brand success. It protects products, attracts customers, and communicates brand values. Today, sustainability is no longer optional. It is a necessity. Adopting a sustainable packaging strategy drives efficiency, compliance, and customer loyalty. It also reduces environmental impact. This post explores how to enhance your business with smart packaging choices and how mad packaging ltd can support your journey. BUILDING A SUSTAINAB