SERVICES
Strategy
Effective packaging starts with a clear strategy. Mad Packaging works with retailers and brand owners to define packaging visions and develop actionable roadmaps that align with business goals. From category optimisation and cost reduction to sustainability and circular design, we help you make informed decisions that drive commercial efficiency and environmental performance.
Development &
Specification
We turn strategic intent into robust, fit-for-purpose packaging. Our team develops and manages technical specifications, ensuring materials, structures, and designs perform across the supply chain. Through supplier engagement, testing, and validation, we deliver packaging solutions that meet performance, cost, and sustainability targets.
Compliance & Data Management
Navigating packaging legislation and data requirements can be complex. Mad Packaging provides clarity through comprehensive data audits, EPR guidance, and material compliance assessments. We help businesses set up systems that capture, manage, and report packaging data accurately — ensuring full transparency and regulatory confidence.
Design & Innovation
We bridge the gap between creativity and technical reality. Mad Packaging supports design teams and brand owners by translating creative concepts into manufacturable, sustainable packaging solutions. From technical artwork and sustainability-led design consultation to prototyping and visualisation, we ensure every concept is both beautiful and commercially viable.