SERVICES
Consulting
Mad Packaging provides independent packaging consulting to help retailers and brand owners assess, optimise, and improve their packaging operations. We take a holistic view of packaging processes, strategy, and performance — identifying risks, inefficiencies, and opportunities across the full lifecycle. From operational reviews and capability assessments to performance improvement and change implementation, we support organisations in strengthening decision-making, improving outcomes, and building resilient, future-ready packaging systems.
Strategy
Effective packaging starts with a clear strategy. Mad Packaging works with retailers and brand owners to define packaging visions and develop actionable roadmaps that align with business goals. From category optimisation and cost reduction to sustainability and circular design, we help you make informed decisions that drive commercial efficiency and environmental performance.
Development &
Specification
We turn strategic intent into robust, fit-for-purpose packaging. Our team develops and manages technical specifications, ensuring materials, structures, and designs perform across the supply chain. Through supplier engagement, testing, and validation, we deliver packaging solutions that meet performance, cost, and sustainability targets.
Compliance & Data Management
Navigating packaging legislation and data requirements can be complex. Mad Packaging provides clarity through comprehensive data audits, EPR guidance, and material compliance assessments. We help businesses set up systems that capture, manage, and report packaging data accurately — ensuring full transparency and regulatory confidence.
Design & Innovation
We bridge the gap between creativity and technical reality. Mad Packaging supports design teams and brand owners by translating creative concepts into manufacturable, sustainable packaging solutions. From technical artwork and sustainability-led design consultation to prototyping and visualisation, we ensure every concept is both beautiful and commercially viable.
Sourcing
Mad Packaging supports retailers and brand owners in sourcing the right packaging manufacturing and supply partners globally. Using an independent, impartial approach, we help identify, assess, and engage suppliers that meet technical, commercial, quality, and sustainability requirements. We focus on finding packaging partners that are aligned with your wider business strategy, values, and long-term objectives. From initial supplier selection and feasibility through to technical alignment and onboarding, we ensure packaging is sourced responsibly, efficiently, and with confidence — reducing risk while strengthening supply chain performance.
In-house technical packaging support
Mad Packaging provides dedicated in-house technical packaging support to complement and strengthen internal teams. Acting as an extension of your organisation, we deliver hands-on expertise across packaging development, specification management, compliance, and performance improvement. Whether supporting day-to-day operations or complex projects, our technical specialists provide consistent, reliable support that builds capability, reduces risk, and ensures packaging decisions are informed, compliant, and commercially sound.
